A recent report by the New Zealand Advertising Standards Authority shows an outstanding growth result for the Outdoor advertising industry in New Zealand, stating revenue growth of 9.2% year-on-year.
The report gives compelling evidence that Outdoor advertising is as effective as ever even amidst a new media landscape that traditional mediums are struggling to cope […]
British Airways have come up with a smart way to show off their range of destinations with billboards that communicate with its planes.
www.stoppress.co.nz
What makes a great billboard then? Great billboards can answer this question well. It should be graphic-oriented, informative, interesting and most importantly, creative.
The Outdoor Media Association of New Zealand (OMANZ) is a not-for-profit professional industry body that represents New Zealand’s major outdoor media display companies. Click on the below link for more information about OMANZ, benefits of outdoor advertising, and research from around the industry.