Traffic congestion delivers an extended dwell time for this billboard. Parnell Rise is also an increasingly busy pedestrian route and with the billboard right up against the footpath, it really dominates the space. Lit for 24/7 exposure this site talks to an affluent, lifestyle driven audience.
Billboard Details
Site: 23303
Size: 6 x 3
Lit: Yes
Zone: Parnell
Daily audience: 60,670
