Out-of-home advertising has seen a remarkable revenue growth of 14.2% in 2019. This is the fourth year in a row that Out-of-home has increased its revenue growth, over 4 years this has equated to a total growth rate of 37%.
The question business owners […]
Billboard advertising is very effective, it can have a great targeted reach and is unavoidable unlike other forms of advertising. No matter what, your billboard will be seen by who you want to see it based on the location. However, just as important as placement of a billboard is the creative skin put […]
Media consumption has been happening for as long as history. However, in recent years technology has developed enough for people to consume media anywhere, at anytime, from multiple places at once be it from smartphones, TV screens or the outdoor environment around them. This has enabled people to consume vast amounts of media […]