A recent report conducted by Zenith Optimedia surveyed the changing patterns of media consumption in 65 countries across the world, using this data to then forecast likely media consumption up to 2017. The report details how the rise in internet consumption has eroded traditional media, except Outdoor. The amount of time people are exposed to Outdoor […]
A recent report by the New Zealand Advertising Standards Authority shows an outstanding growth result for the Outdoor advertising industry in New Zealand, stating revenue growth of 9.2% year-on-year.
The report gives compelling evidence that Outdoor advertising is as effective as ever even amidst a new media landscape that traditional mediums are struggling to cope […]
British Airways have come up with a smart way to show off their range of destinations with billboards that communicate with its planes.
www.stoppress.co.nz
What makes a great billboard then? Great billboards can answer this question well. It should be graphic-oriented, informative, interesting and most importantly, creative.