Billboard advertising is very effective, it can have a great targeted reach and is unavoidable unlike other forms of advertising. No matter what, your billboard will be seen by who you want to see it based on the location. However, just as important as placement of a billboard is the creative skin put […]
Media consumption has been happening for as long as history. However, in recent years technology has developed enough for people to consume media anywhere, at anytime, from multiple places at once be it from smartphones, TV screens or the outdoor environment around them. This has enabled people to consume vast amounts of media […]
A recent report conducted by Zenith Optimedia surveyed the changing patterns of media consumption in 65 countries across the world, using this data to then forecast likely media consumption up to 2017. The report details how the rise in internet consumption has eroded traditional media, except Outdoor. The amount of time people are exposed to Outdoor […]
A recent report by the New Zealand Advertising Standards Authority shows an outstanding growth result for the Outdoor advertising industry in New Zealand, stating revenue growth of 9.2% year-on-year.
The report gives compelling evidence that Outdoor advertising is as effective as ever even amidst a new media landscape that traditional mediums are struggling to cope […]
The Outdoor Media Association of New Zealand (OMANZ) is a not-for-profit professional industry body that represents New Zealand’s major outdoor media display companies. Click on the below link for more information about OMANZ, benefits of outdoor advertising, and research from around the industry.